How To Make Your Music Marketing Ads More Effective

Running Instagram or TikTok ads for your songs should be vital part of your music marketing efforts. However, it has become increasingly difficult to stand out when we are all inundated with countless ads on our timelines. Quite frankly, it can be overwhelming for fans and discouraging for artists.

How can you rise above the noise? How can you create music ads that convert and get new fans to open Spotify, Apple Music etc.? We’ve got the answer:

The way to get more people clicking your music ads is to attach FEELING. The only reason people listen to music is because it makes them feel a way they'd rather be feeling. Anytime you're encouraging someone to listen to your music, tell them how they could be feeling if they put on your song.

Instead of just saying “GO STREAM MY MUSIC”, Try things like:

Sink into the sadness abyss with my new song ______________

Get ready to topple the capitalist system with my new track _______

Pop a bottle and pregame to my new track ___________

Get over your Ex with my new song ______________

Celebrate your wins with my new banger _____________

Every one of these prompts will get you more listens than just telling people to click while they have no clue how it will make them feel. Think of the emotion your song brings and tell them how they could be feeling if they listened. Think about the setting and environment someone might be in when listening to your song . Give your listeners context and your music marketing conversion rates will soar.

- Sean “Cypha” Holder of StreamLord Music Marketing.